7-Eleven Convenience Store
Do you remember the first time you patronize a convenience store such as 7-Eleven and what was the stuff you bought?
The very first time I entered a 7-Eleven store was way back in the early eighties in Lubbock, Texas, a town most of you haven't heard of . Do you have any idea what I bought? A carton of Marlboro.
Since then I became a regular customer of that store, which was located within walking distance from where I lived as a Texas Tech University student. Beside cigarettes, I admit that once a while I did rent porn tapes from the store.
The interior of a typical 7-Eleven store in Malaysia looks like the one shown in this pic.
Since the mushrooming of other rivals e.g. KK Supermart and 99 Speedmart, which priced their goods more competitively, the business of 7-Eleven was greatly affected. When I took these pic in the late morning, the woman on the right was the only customer there.
One of the things 7-Eleven sell at a cut-throat price is beer. Let's check out how much did they charge for those beer they carried.
A small can of Tiger beer and Guinness Stout cost RM10.15 and RM11.60 respectively. No one in his right mind is gonna buy unless you happen to be a hardcore alcoholic looking for some beer during the wee hours and you can't get them cheaper elsewhere within a radius of 5 km.
Talking about Tiger beer, this 7-eleven store carried something I didn't expect them to sell, i.e.Tiger balm which is a very well-know and trusted analgesic herbal ointment worldwide.
Probably the only thing I have been buying from 7-eleven in recent years is Maxis mobile phone/internet prepaid coupons.